Longer-form thinking from building things, learning things, and showing up places. The recent stuff.
Case studies and pitches where the job was to argue for a direction, not just execute one. Interview take-homes count. (They're basically strategy work with a deadline.)
The "Self-Service First" support strategy I built for my Questrade interview, which then became a deck I kept referring back to once the job was mine. The rare case study that got field-tested.
A take-home that helped land a role at Scotiabank: how I think about shipping features in large organizations with many moving parts.
A complete product case study — problem, solution, architecture, pricing, metrics, and go-to-market for turning scattered procedures into clickable workflows. Formerly a 29-slide deck; now a proper page.
Designing fraud protection for retail crypto investors, back when rug pulls dominated headlines. Open-ended product definition in an emerging, high-risk domain.
Where I put on the data hat. Spreadsheets, network graphs, an image classifier. Proof that I like numbers almost as much as I like a good narrative.
A 7,600-word analysis of a physical-therapy tech startup: two competing go-to-market strategies, compared end to end. The long one. Look for the TLDRs.
An image-classification analysis, and the lesson that technical jargon lends credibility but buy-in requires storytelling. Even with technical teams.
Mapping my own professional network as a data exercise: density, closeness, and what the numbers say about who you actually know.
Proof that frameworks survive contact with pop culture. Written for the joy of it.